About Joe
PYO (Pick Your Own...nose) (Ages 2–10)
What Happened: Nose-picking, sticky fingers, zero shame.
Lesson Learned: Sometimes you have to dig deep—metaphorically and literally.
That Awkward Stage (Ages 10–18)
What Happened: Awkward crushes, Myspace, Facebook, terrible fashion choices, Failed football career, more awkward rejections. Also lost my father.
Lesson Learned: Early rejection toughens you up for future heartbreaks and boardroom showdowns.
About that startup life (Ages ~18–26)
What Happened: Went to uni, partied, met awesome people, joined MVF and did a bunch of cool stuff. Met my wife - she's the best!
Lesson Learned: Work hard, play hard - sometimes you party, sometimes you pivot. Also make the most of these years, they go by fast!
Growth stage (Ages ~26–35)
What Happened: Put on my big boy pants, grew big revenues and teams at MVF, then jumped ship to a US growth equity firm (Three Ships). Got married, moved house and had a baby - all in the middle of a global pandemic.
Lesson Learned: Scaling businesses is one thing; scaling a family is another. Both require patience, vision, and a knack for handling meltdowns.
The Best is yet to come?(Ages ~36 & Beyond)
What Might Happen: Continue to level up professionally without losing the joy of family time; continue to build brilliant teams, invest and advise amazing businesses, build things and maybe even run a sub-3 hour marathon!
Lesson Learned: The best chapters often come after you think you’ve seen it all—stay curious, stay humble, and keep growing.
Recent Articles
2025 has been and gone, but was it an Epic Year?
At the start of 2025, I wanted to do things a little differently. I wanted to intentionally think about what would allow me to have a great year, and in order to do that, I needed a plan. The idea came from listening to the My First Million podcast with Jesse Itzler. In the episode, Jesse talks abou...
Read MoreDay 152
Firstly last week was a bank holiday and I had my in-laws in town. So I just sacked off writing something. It’s the last day of May and summer is doing it’s best to become a thing in the UK. As my mind turns to holidays and longer evenings I also thought about how some of us started off so well inte...
Read MoreThe Hedonic Treadmill: 4 Ways to DNF
In a quite miraculous turn of events, it is yet another sunny Friday here in London! London in the sun is a fantastic place to be and on Sunday the streets of east london will be full of thousands of runners taking part in the Hackney Half Marathon. I will be one of them. I don’t think I’m on for a ...
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